Vivo Redefines Bezel-less Experience with APEXTM FullViewTM Concept Smartphone


New Delhi, 26th February, 2018: Vivo, the global premium smartphone brand, today unveiled its new and path-breaking APEXTM FullViewTM concept smartphone, at the Mobile World Congress 2018. Setting new benchmarks in smartphone design, the APEXTM is equipped with world’s highest screen-to-body ratio and Vivo’s ground-breaking Half-Screen In-Display Fingerprint Scanning Technology.


With the introduction of APEXTM, Vivo’s FullViewTM technology evolves further and pushes the known boundaries of smartphone user experience to new frontiers. Vivo has introduced engineering breakthroughs in camera, speaker, and sensor elements while also rethinking the existing design philosophy of conventional smartphones. Vivo’s pioneering approach in fingerprint scanning technology has resulted in the world’s first Half-Screen Fingerprint Scanning Technology on APEXTM, building on the success of industry’s first mass-produced In-Display Fingerprint Scanning Smartphone X20 Plus UD.




Mr. Alex Feng, Senior Vice President of Vivo said, We are committed to bringing in technology and innovation in every new product that comes out of our stable and APEXTM is not an exception. Setting new benchmarks and delivering unmatched mobile experience forms the very core of our DNA. From breakthroughs in audio, photography to In-Display Fingerprint Scanning Technology – Vivo has remained committed towards defining the future of smartphones through disruptive designs. The futuristic design innovations in APEXTM are only a fraction of our innovation pipeline. Vivo is committed to constant exploration to bring about the best possible experiences for our consumers.”


New Structural Design that Takes Bezels to the Limit

The APEXTM features unprecedented top and side bezels of 1.8mm – the thinnest in the industry, with a 4.3mm bottom bezel. The screen-to-body ratio will exceed 98% if the bottom bezel reaches 1.8mm, ultimately creating a truly bezel-less experience. Thanks to the flexible OLED


platform, microchips mounted directly to the flexible circuit board enable the APEXTM’s staggering screen-to-body ratio.


Leveraging its vast expertise in audio technologies, Vivo introduces Screen SoundCasting Technology with APEXTM, transforming the entire FullView™ Display into a speaker. The Screen SoundCasting Technology sends vibrations through the display without the need for a traditional loudspeaker. Compared to other audio solutions for bezel-less smartphones, it conserves power, reduces sound leakage, and optimizes low to high pitch sound for a better and more balanced audio experience.


APEXTM also features an 8MP Elevating Front Camera which seamlessly rises in 0.8 seconds when it is required and retracts after use. Together with the hidden proximity sensor and ambient light sensor, this eliminates the space taken up by conventional front cameras, while offering the same selfie experience to users.


World’s First Half-Screen In-Display Fingerprint Scanning Technology

Following the success of In-Display Fingerprint Scanning Technology at CES 2018, Vivo has installed the world’s first Half-Screen In-Display Fingerprint Scanning Technology in the APEXTM. Transforming the entire bottom half of the OLED screen, users can interact with any part of the bottom half of the screen to perform fingerprint recognition, enabling a more flexible and intuitive experience while meeting industry standards for security. Half-Screen In-Display Fingerprint Scanning Technology also enables new usage scenarios, such as the new dual-fingerprint scanning feature in APEXTM for even greater strengthened security.


Optimal Hi-Fi Quality, a Feast to the Ears

APEXTM deploys a new System in Package (SIP) technology to integrate the DAC and the three operational amplifiers together, reducing the need for circuit board space by nearly 60% compared to the previous Xplay6. As this frees up more space in the smartphone’s interior, this technology can allow for increased battery size as well as cooling, thus opening the potential for even more design improvements in future smartphones.