New Delhi, 2 nd July, 2020- Indian mobile handset brand, Lava International Limited,
announced the launch of its ‘Design in India’ contest. Through this unique contest, Lava is
inviting entries for designing the next Indian smartphone. Lava’s Design in India contest is
open for B.Tech/B.E/B. Des/M.Des students/professionals. Students and professionals from
Engineering (ECE/IT/CS/Mech/Industrial Design) departments can participate in this contest
in groups of 1-3 members and win a chance to work for Lava’s Design-in-India team.
Speaking about the contest, Tejinder Singh, Head- Product, Lava International said, “Our
country stands at a very important juncture right now. We envision India to be the next
global manufacturing hub. We have the potential to be self-reliant too. Through this unique
initiative, we want to give the youth of our country a platform to play their part in this
nation building process. We invite them to use their creative skills and bring fresh
perspectives to our design methods.”
The registration process for this contest will be open from 2 nd July- 9 th July 2020.
For T&C and to register, please visit- https://www.lavamobiles.com/design-in-india-
challenge/
Lava’s Design in India contest will be conducted in three parts- Ideation, creating a
prototype & presentation to the jury. Lava’s Design team will mentor the contestants
throughout the competition. Contestants will be judged on three parameters- Creativity,
functionality & uniqueness. The judging panel will be led by Sanjeev Agarwal, Chief
Manufacturing Officer, Lava International.
At the end of the competition, top three winning teams will get a pre-placement interview
opportunity at Lava. They will additionally receive a cash prize of Rs. 50000, Rs. 25000 and
Rs. 15000 respectively.
Sanjeev Agarwal, Chief Manufacturing Officer, Lava International said, “Designing in India
has been a very big strength for our brand over the last few years. It not only helped us
translate customer insights into products but also let us build unique propositions for our
customers. Being mentored by the Lava Design team can be a very meaningful opportunity
for the young talent of our country.”
Lava has always been at the forefront of Govt. of India’s ‘Make in India’ initiative. Lava was
the first mobile brand to take a lead in support of this important nation building program
and had set up a design team in India, becoming the first brand to design phones in the
country. With this ‘Design in India’ initiative Lava is now the only Mobile handset company
that makes truly ‘Made In India’ phones with complete control on design and manufacturing
within the country.
